Burna Boy’s ‘Praise the Sky’ Potshot Missed True Christians
By Ugochukwu Ugwuanyi “God is Spirit, and those who worship Him must worship in spirit and truth (not theatrics).” Secular music superstar Burna Boy has been accused of disparaging the Lord Jesus Christ and those who believe in Him. While making a toast at the wedding ceremony of his longtime music director (MD) and […]
Marketing Makes Awareness as Recall Requires Branding
By Ugochukwu Ugwuanyi Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models. Yet, their mandate in an ideal setting is clear-cut. Some executives even misconstrue branding as miniaturised marketing (probably because the latter is an academic field of study). How wrong they […]
Four summer grid warnings expose Britain’s resilience challenge
Four summer grid warnings expose Britain’s resilience challenge Great Britain has issued four summer Electricity Margin Notices (EMNs) for the first time, prompting the Association of Manufacturers and Suppliers of Power Systems (AMPS) to launch a new UK Grid Resilience Tracker. EMNs are used by the National Energy System Operator (NESO) to alert the electricity […]
Meet Funmilayo, Nigeria’s First Woman Driver
Before women in Nigeria had equal access to many public spaces, before female political participation became widely accepted, and before the struggle for women’s rights gained the visibility it has today, Chief Funmilayo Ransome-Kuti was already challenging convention. Born on 25 October 1900, Ransome-Kuti became an educator, nationalist, political campaigner, women’s rights activist and traditional […]
Community is King in the Land of Influencer Marketing
By Ugochukwu Ugwuanyi A social media personality has 2 million passive followers, while the other has 50K followers who actively listen to her views, comment on her content and trust her thoughts. It’s a no-brainer which of the two is better suited to serve a brand. Micro (10K or less fan base) creators with […]
Abuja Infrastructure: Wike Reaffirms December Deadline for Major Road Projects
#Abuja Infrastructure: Wike Reaffirms December Deadline for Major Road Projects Minister of the Federal Capital Territory (FCT), Nyesom Wike, has reaffirmed the FCT Administration’s commitment to completing key ongoing road infrastructure projects in Abuja by December 2026. Wike gave the assurance on Tuesday, August 18, during an inspection of the ongoing Inner Southern Expressway (ISEX […]
CEO Branding as Organisation’s Touchstone and Gemstone
By Ugochukwu Ugwuanyi People are usually skeptical of organisations – a disposition that lingers until they’ve sized up and approved of the brain behind the business. The founder will be well advised to provide the raw material needed for this estimation. How can a quick Google search on a business leader reveal no digital […]
Trust and Influence Respond When Messaging Lands
By Ugochukwu Ugwuanyi It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured by what you intended to say but by what your interlocutor actually heard. For understanding to catch up with intent, there has to be a reduction in the distance between what people need to […]
Jacaranda Books Acquires Jackson King’s Debut Novel Wrong Sex
Independent publisher Jacaranda Books has acquired the World English-language rights to Wrong Sex, the debut novel by writer and journalist Jackson King, with publication scheduled for 2028. The rights were acquired from literary agent Kerry-Ann Bentley of KAB Literary. The novel was originally commissioned by Jacaranda’s former Fiction Director, Sareeta Domingo, before her death in […]
Ranking on Google Is No Longer Enough: Why Brands Must Now Be Recognised by AI
The way people search for information online is changing rapidly, and businesses that depend solely on traditional Google rankings may soon find themselves losing visibility. According to a newly released international SEO guide by New Horizon Marketing & Advertising Ltd, brands must now ensure they are recognised and cited by artificial intelligence (AI) platforms such […]
