As Corporate Comms Becomes Commercially-Inclined, PR Must Come on Board
By Ugochukwu Ugwuanyi The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that communication isn’t meant to make decisions sound right after the fact but to help organisations think before speaking. Communications, as the guardian angel of a brand’s reputation, relationships, […]
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