As Corporate Comms Becomes Commercially-Inclined, PR Must Come on Board

  By Ugochukwu Ugwuanyi The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that communication isn’t meant to make decisions sound right after the fact but to help organisations think before speaking. Communications, as the guardian angel of a brand’s reputation, relationships, […]

President Tinubu Commissions Abuja’s Transit Way N2, Declares Era of Abandoned Projects Over

  President Bola Ahmed Tinubu has commissioned the newly completed Transit Way N2 Corridor, a major road infrastructure linking Abuja’s Central Business District to Wuse through two modern bridges, describing the project as evidence that the Federal Capital Territory is entering a new era of timely infrastructure delivery. The commissioning formed part of activities marking […]

Africa’s Energy Revolution Begins with Innovation: A Conversation with Ada eze Osakwe

In a time when Africa is grappling with urgent questions around energy access, youth innovation, and sustainable development, a new generation of thinkers is stepping forward with bold ideas and practical solutions. In this edition of  Etạ Interviews, we speak with Ada Eze osakwe, a researcher and advocate focused on renewable energy and climate innovation, whose […]

THE AI WONDERWOMAN LAUNCHES AFRICA’S FIRST 120-DAY LIVE AI REVOLUTION TRANSFORMATION MISSION

AI4AFRICA Set to Empower Businesses, Professionals, Youths, and Communities Across the Continent Through Real-Time Artificial Intelligence Adoption Starting with Lagos, Nigeria Africa stands at the threshold of the most significant technological shift of the 21st century. At a time when Artificial Intelligence is redefining industries, economies, and the future of work, one African leader is […]

Olodo Uprising: Before Brands Bite the Enticing Bait

  By Ugochukwu Ugwuanyi The sensuous has always sought to subsume the substance in the Nigerian entertainment scene. Netizens who have been splitting hairs and spleen to push their stance on the trending Olodo Uprising debate forget that the pop culture conclave has been down this path before. Intellectualism apologists will therefore sleep easy if […]

Deactivating WhatsApp Read Receipts Defines Dialogue of the Deaf

  By Ugochukwu Ugwuanyi Communication on messaging apps remains a mortal affair – not a conversation between man and God. Pompous persons who disable the blue marker on WhatsApp make what should be an interaction seem like a supplication. This parallel applies because the ordinary Christian is usually unsure whether the Lord has heard their […]

Effective PR Mirrors, Doesn’t Make Up!

  Effective PR Mirrors, Doesn’t Make Up By Ugochukwu Ugwuanyi While makeup is usually worn by women to enhance beauty, it is a public relations anathema for an organisation that would be appealing. In today’s attention economy with its attendant digital rebellion, the souls of brands and businesses are constantly under a ruthless, unforgiving microscope. […]

Is it possible to be in marriage without disagreement?

  Normal social interactions breeds conflict . Siblings fight, bosses and employees clash, driver and passenger. Life has its shares of conflict. So its not peculiar to your marriage. There are quite a number of reasons for conflicts in marriage. I am talking the expected regular conflict in marriage. There are some that are peculiar […]

People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output

      By Ugochukwu Ugwuanyi Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in public relations. This explains why the parent faculty – mass communication – is domiciled in the humanities or social sciences, not the biological or physical sciences. While natural science is formulaic and predictable, […]