Trust and Influence Respond When Messaging Lands
By Ugochukwu Ugwuanyi It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured by what you intended to say but by what your interlocutor actually heard. For understanding to catch up with intent, there has to be a reduction in the distance between what people need to […]
Aristotle’s Thoughts Still Driving PR over 2,000 Years
By Ugochukwu Ugwuanyi Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the art of getting audiences to say “yes” – not through manipulation – by tapping into the impulsive, pre-existing decision-making shortcuts through which people avoid thinking hard about every choice they have to make. To achieve its […]
As Corporate Comms Becomes Commercially-Inclined, PR Must Come on Board
By Ugochukwu Ugwuanyi The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that communication isn’t meant to make decisions sound right after the fact but to help organisations think before speaking. Communications, as the guardian angel of a brand’s reputation, relationships, […]
Olodo Uprising: Before Brands Bite the Enticing Bait
By Ugochukwu Ugwuanyi The sensuous has always sought to subsume the substance in the Nigerian entertainment scene. Netizens who have been splitting hairs and spleen to push their stance on the trending Olodo Uprising debate forget that the pop culture conclave has been down this path before. Intellectualism apologists will therefore sleep easy if […]
Deactivating WhatsApp Read Receipts Defines Dialogue of the Deaf
By Ugochukwu Ugwuanyi Communication on messaging apps remains a mortal affair – not a conversation between man and God. Pompous persons who disable the blue marker on WhatsApp make what should be an interaction seem like a supplication. This parallel applies because the ordinary Christian is usually unsure whether the Lord has heard their […]
Effective PR Mirrors, Doesn’t Make Up!
Effective PR Mirrors, Doesn’t Make Up By Ugochukwu Ugwuanyi While makeup is usually worn by women to enhance beauty, it is a public relations anathema for an organisation that would be appealing. In today’s attention economy with its attendant digital rebellion, the souls of brands and businesses are constantly under a ruthless, unforgiving microscope. […]
People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output
By Ugochukwu Ugwuanyi Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in public relations. This explains why the parent faculty – mass communication – is domiciled in the humanities or social sciences, not the biological or physical sciences. While natural science is formulaic and predictable, […]
Is a Quarter of Politicians’ Dedication to Politics Enough for God?
By Ugochukwu Ugwuanyi At the drop of a hat, most Nigerians would opt for partisan politics over committing to expressing the things of God. But someone who has not only been in the corridors but also in the parlour of power has revealed which is more beneficial. He didn’t just stop at exposing the […]
Yinka Alaseyori: When Social Media ‘Drags’ Like Jungle Justice
By Ugochukwu Ugwuanyi Nigerian social media can be a savage space that brooks no prisoners. When its trolls come for you in an onslaught esoterically called “dragging”, you would be made of sterner stuff not to succumb to the combined symptoms of malaria, nervous breakdown, trauma, and PTSD. If you watched the apology […]
Upending Unanswered Prayers, Unlike Ye
By Ugochukwu Ugwuanyi Kanye West, better known as Ye, is an American songwriter and rapper with 24 Grammy Awards under his belt. Some comments he made several months ago have resurfaced on social media when his daughter disclosed her ambition to be a pastor. The convenient coincidence seemed more like a ploy by dark […]
